The Story Of Us And Our Products
33 years ago I formed this company with the objective to offer exceptional
finishing and refinishing products for the professional woodworker, hobbyist,
flooring contractors and manufacturer. Performance, quality and value (PQV)
were equally primary objectives.
Armed with a background of being raised around a paint store environment,
a degree in chemical engineering, and a significant working experience
in various coatings industries after college, still, I felt that I needed "hands on"
experience to all the aspects of this industry before I could develop products
uniquely beneficial or missing from this market.
As such, I elected to train in a full fledged, multi employee furniture refinishing shop in the use and application of finish
removers and wood finishes, including staining and shading, before I could venture to develop the products provided herein
and their prequels. "Me too" type products was not an option.
I learned how to strip, sand, surface prep, stain, spray finish, shade and touch-up. And rub-out and polish a finished surface
too. I continued this proficiency for, but in house as time progressed since the industry became quite dynamic with
environmental changes, as for example changes in VOC laws.
This uncommon experience set forth development of unique products over the next thirty years. Magna-Shield®,
Resisthane™, HOODSTRIP®-290 and 888, Polyshield®, our Wiping Wood Stain, the lacquer based Quick Drying Wood
Grain Filler, and of course the EVERLAST™ wood finish just to name a few. These products would not have been possible
without the hands on experience in the restoration, refinishing and finishing of furniture as aforementioned. Our competitors
may have good bench chemists and salespersons, but none posses the experience in finishing and refinishing of furniture
like Hood and HYDROCOTE® does.
The HOODSTRIP®-290 was born twenty years ago as a result of having my skin burnt constantly while training how to
strip furniture. The notion that a remover has "to burn the skin" to strip effectively deemed unacceptable. So we were
challenged to alter the chemistry of our original HOODSTRIP®-280, yet retain the efficacy and put an end to the myth of
"skin burning/work effectively". HOODSTRIP-888 (semi-paste) remover followed with same principle in mind; it barely, if
any burns your skin, but still a powerhouse remover.
Resisthane™ was born 28 years ago in response to California's prospective ban on solvent based lacquers due to severe
smog issues. The winds of environmental changes were blowing and of course the now popular "green" movement was
heading our way. Over the years technological improvements evolved to the current Resisthane™ PLUS to make it a one of
it's kind, and continues to remain unprecedented. Its warmth and clarity to the grain or stain along with ease of use,
versatility to apply, quick drying and rapid hardness development properties continue to be unrivaled. Equally important,
Resisthane™ PLUS is a truly "green" technology formula product, with extreme low VOC, contains no hazardous air
pollutants (HAP) nor phthalates, and is chemically insensitive.
Magna-Shield® of course is another wonder wood finish born 20 years ago and continues to improve with innovations. It
satisfies the need for a durable, "self-sealing" pre-cat lacquer with the ability for a high film build (more than four coats)
without cracking or crazing six months down the road. Its unique chemistry also delivers blush resistance up to a relative
humidity of 96% and a smooth finish straight from the gun.
EVERLAST™ Wood Finish and the Quick Drying Wood Grain Filler are two equally extraordinary products. The latter being
lacquer based, and quick drying, yet able to seal and fill the grain quickly and economically on most tighter grain furniture
and millwork fast and easy. The EVERLAST™, an Eco-Smart™ interior/exterior wood finish has a pleasant odor, offers a
surpassed durability to a polyurethane with the richness and beauty of a varnish and Tung-oil, yet without that obnoxious
odor. Dries and cures 75% faster than Tung-oil and, will not support spontaneous combustion.
We love to hear from you with comments and suggestions. You can contact me directly at 1-800-229-0934, extension 101,
or contact our customer service department.
We are now based in Middlesex, New Jersey, to which we recently relocated. It includes our corporate headquarters,
customer service, manufacturing and R & D. We have manufacturing locations throughout the country as well, but currently
ship out of New Jersey only. That should change in the near future as we enhance our distribution network of our own
warehouses. WE SELL OUR PRODUCTS DIRECT TO YOU ONLY; NOT THROUGH MIDDLEMAN OR DISTRIBUTORS. This way
you save 15-25%, and we never run out of the products. Equally important, 99% of the orders are shipped the same day!
We ship FedEx and UPS ground only through website purchase and phone in orders. Though we reference UPS only in the
checkout section on on-line purchases for ease of calculation, the computer selects either to minimize your cost based on
your location and transit time.
Many of the products we offer are now available on line, and more are added daily. Any product not yet available on line can
be purchased by phoning 1-800-229-0934 and ask for order department. Have the product number handy and a major
credit card (Visa, MasterCard or Discover), it's that simple.
We offer no samples of our products. Not because we have something to hide, rather, free samples rarely get used or tried
and just provide unnecessary added costs to products and waste disposal on your part should shelf life expire. We trust you
understand. In place we do offer 30 day money back guarantee should you not like the product. Just return the unused
portion of the product with your proof of purchase for a full refund, less shipping cost.
...to be the leading supplier of wood finishing and refinishing products
with stellar reputation for product quality and innovation, fair prices,
industry leading technical support, and outstanding customer service...
Erick Kasner, PhD
President & General Manager
Big Enough To Serve You ...
Small Enough To Be EffectiveSM
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